Newsletter #1

Dear You,

I am Alina, managing director of CHIC nails & beauty, and have been intensively involved with trends and innovations in cosmetics and beauty for many years. I love to keep my customers up to date with the latest fashion hits, but more important to me is to give my costumers the opportunity to benefit from my many years of experience in high quality and right nail, eyebrow and eyelash treatments.

This newsletter provides you with tips and tricks for beauty and informs you about the exclusive offers of our CHIC studio.
I hope you enjoy our newsletter! And off we go:

Our favorite color collections

To a great outfit belongs simply a suitable nail polish.
Our nail polish brands OPI and Cupio stand for highest quality. Up to 500 color shades are offered: From the wild 80s colors, which are currently highly appreciated in Hollywood, to playful pastel and nude shades – there is something for every taste.
The highly pigmented nail polishes are extremely durable and scratch-proof. With the professional treatment in the CHIC studio they last up to 21 days & can be removed in our studio or if you prefer easily at home with our special removal kit.

News from our CHIC studio
We would like to introduce you to our new intern Vanessa. She will support our team from 15 March 2019.
Vanessa completed an apprenticeship as a beautician and has already gained experience in classic manicure & pedicure, gel skills & techniques and Gellack systems. She will have an open ear for all questions and suggestions of our customers.
As a special offer our newsletter subscribers will have 50% off on all treatments by Vanessa until 30th of June 2019.


Newsletter #2

Dear You,

in this newsletter, you’ll learn how to get a radiant, seductive look in the morning without mascara and time-consuming make-up, that will even resist heat and water and perfectly match your eye shape and color.
Convince yourself of the advantages of eyelash extensions by booking your appointment with us and get your loyalty card to benefit from our top offer for regular customers!
We are looking forward to your visit in the CHIC-Studio!
Alina Velica & Team

Our Volume Lashes

We are proud to announce you that CHIC is one of the few studios certified to carry out volume extensions professionally.
Our two Beauticians Eliza & Alina accomplished this month the prestigious training at one of the best beauty academies in the world, the PhiAcademy, and qualified for the international top standards!
We are looking forward to your visit and we are happy to get the best out of your lashes with the latest lashing techniques!

The latest trend in eyelash extensions
With the traditional eyelash extension, only individual hairs can be applied to the natural eyelashes. This can be disappointing if you have a sparse lash line and want a denser look. The new volume lashes, on the other hand, are much lighter and do not strain the natural lashes or the follicles. Volume Lash is an advanced technique from 2D to 8D (8 lashes per natural lash). It gives a natural, silky soft, full look. With the right expertise applied and properly cared for, they outlast EVERY make-up technique by weeks…. and even longer!

Key benefits of eyelash extensions:

Your look will become more youthful, alert and approachable and you will feel the incredible experience of increased eye contact connection, and inner confidence.
– You can forget about eyelash curlers and mascara! With the various lash extension curls available at CHIC, you can have now your dreamed lash curl lasting until the next lash refill.
– The color and radiance of your eyes will be accentuated. A professional Eyelash Artist can highlight the green or blue in your eyes or brighten the nuance of your brown iris.
– Disconnect from the daily stress and enjoy the atmosphere in our Beauty Studio.Your beauty & comfort is our top priority!

Newsletter #3

Dear You,

we would like to let you know in this newsletter that this week our beautician Alina will attend the Microblading & Shading class taking place in Los Angeles with one of the best trainers in the world, Lindsey Ta – the founder of Microblading LA & a world champion Microblading artist.

Alina Velica & Team

What you should know about Microblading procedure

Say hello to effortless eyebrows!Microblading eyebrows is a form of permanent makeup that creates natural, beautiful eyebrows with a handheld microblade. It’s perfect for people who have over-plucked or those who want to define, darken or reshape their eyebrows.

Technically, microblading is a form of eyebrow tattooing. But unlike traditional tattooing, which uses a machine, microblading artists apply each hairstroke with a handheld microblade. This produces a very fine line that resembles real hair. Each individual hair-stroke is hand drawn by the artist and blended in with the client’s existing eyebrow hair. With a strong artist at the helm, the results can be gorgeous and very lifelike.

Things you have to know before your microblading procedure

After booking your appointment, we’ll ask you a couple of questions about your makeup routine and lifestyle. Do you draw your brows on everyday or only for special occasions? Do you like bold, statement brows or soft, subtler brows? Many clients have over-plucked in the past and want a return to their signature look. During the interview, we’ll work with you to customize your best brow.

STEP 2 – We draw your best eyebrows fitting perfectly your face shape. During this step, we’ll ask you to smile, laugh, and make different facial expressions. Our goal is to create beautiful brows that match the symmetry of your face.

STEP 3 – We are numbing your eyebrows for less discomfort during the procedure. “Does it hurt?” – Everyone tolerates different the pain, but mostly the clients do not complain about any of it, and some even fall asleep during the process!

STEP 4 – Beginning of the procedure of microblading! This takes 30 minutes to an hour. Each hair stroke is meticulously hand drawn, matching the color and coarseness of your natural hair.

STEP 5 – We reveal you new eyebrows! Perfect brows every day, rain or shine, for up to 2 years!

A complimentary touch-up after 30 days is recommended and included in the original price.

Newsletter #4

Dear You,

with this newsletter we would like to let you know the latest news at CHIC and also to give you some tips for the nail skin care during the hot season.
We are happy to announce that two new collections with stunning colors for summer are waiting for you in our shop: Neon by O.P.I and Macarons by CUPIO!
Alina Velica & Team


Neon Collection by O.P.I,
in partnership with Converse, is inspired by electro music. The six bright and energetic statement colors convey a positive dynamic through a trendy palette of yellow, orange, pink, green, blue and violet.
The colors are available in our shop in two formulas: Classic Nail Polish and GelColor.

Macarons Collection by CUPIO

is a limited series of pastel colors exclusively for SUMMER 2019.
If you would like to have your manicure colorful for summer but NEON colors are not your favs, Macarons collection is here –> CHIC <- for your nails!


Nail Skin Care during summer
is as important as it is in the cold season! Washing our hands more often than in winter and sweating because of the heat or swimming can cause dryness for the nail skin called cuticle. Dryness is the main reason for getting cracked skin around the nails and – if not treated – can lead to bleeding or eczema – a dry skin condition cured with medical help.Proper moisturizing is the most important thing to avoid, combat and control dryness of the nail skin.
Sometimes, hand creams cannot properly moisturize the nail skin and after only one wash of the hands, dryness can occur. That’s why we recommend the moisturizing of the cuticle with coconut, olive, or simply nail oils with a little massage of the area. They are resistant to the daily soaps and help for a proper moisturizing.
The using oils would be enough 2-3 times a week, as we don’t want to get the opposite effect and get the cuticles used to the moisturizing, so they won’t respond anymore to hydration.
ow you get the chance to get cuticle care pen from CUPIO in CHIC – rich in vitamins and Aloe Vera. Easy to use and fits in every pocket. No more wasting of valuable oils thanks to the practical dosing system.

Newsletter #5

Dear You,

in this August newsletter, I want to share with you the highlights of my experience from May 2019 in Los Angeles – USA for the 3 stages of Semi-permanent Make-up: Microblading, Shading & Powdering and, not only that. I would like also to make some suggestions about important things to pay attention when getting a manicure/pedicure/cosmetic treatment done in a Beauty salon.


Alina Velica & Team
Microblading Training in L.A.
18. – 19.05. 2019, two days of intensive Semi-permanent Make-up at one of the best PMUA Schools in the whole world by Lindsey Ta – world PMUA champion and Master Artist, known as well as the PMUA of the Hollywood stars as Huda Kattan (Huda Beauty), Kathy Griffin, Linsey Godfrey, Bella Throne and many other Hollywood actresses, models and film producers.
I absolutely enjoyed the experience, as there was a lot of new information and patience from Master Artist Lindsey Ta to deliver it in the first day of the course. The second day we had to apply our knowledge on a human model and to work very precise and carefully for getting certified as world PMUA but also for giving the dreamed brows for our models.
In the end of the day & exam, I was glad to see the satisfaction and thankfulness of my model Katherine for the brow tattoo I have done for her and, I was extremely happy for receiving the congratulation and the certificate from the Master Artist for the result of my test, after completing the PMUA training. Hurray!
Hygiene and care in the nail studio

A manicure or pedicure can offer a relaxing escape that leaves us feeling refreshed and beautiful. And since it is a place where reams of people come and go, it is very essential to keep it clean.
That is why hygiene is one of the most important aspects of the nail salon industry. Proper sanitation prevents the spread of fungal and bacterial diseases from one client to the next and helps to ensure safe working conditions within the salon.

What does it take to prevent the spread of fungal and bacterial disease from one client to another?

Knowing the ins and outs of sanitizing tools and surfaces is first and foremost. There are certain standards that need to be learned and maintained.
At CHIC we are using disinfection products as GIGASEPT & MIKROZID – alcohol based rapid disinfection of medical devices, instruments and all kinds of wipeable surfaces with an increase risk of infection.

All sanitation procedures are followed, the environment is well kept, and employees are knowledgeable.
The CHIC team takes responsibility in making sure that all procedures are followed properly.

It refers to any process that eliminates, removes, kills, or deactivates all forms of life and other biological agents (such as fungi, bacteria, viruses etc.) present in a specified region, such as a surface, instruments, equipment, etc.

Education, responsibility, and effective sanitization all play a part in the safety and pleasurable experience of nail salons. The health of our nails is truly important.

As a permanent client at CHIC, you will have a personalized box labeled with your name and containing a pen cuticle oil, a file, a buffer file and a brush used only for your treatments!


Newsletter #6

Dear You,

in September edition of CHIC we went full plaid – so as O.P.Is Autumn collection. We are happy to introduce you this new fall CHIC color collection by O.P.I and discover together fall’s fav in our shop!Furthermore, you will read about all the benefits you can get from visiting CHIC world and get some tips about Henna brows and pigments for keeping the face glow even after the summer season.

Alina Velica & Team

“Each season the team at the Pantone ColorInstitute creates the
Pantone Fashion Color Trend Report;
a color overview highlighting the top colors fashion designers showing at NY Fashion Week will be featuring in their collections for the upcoming season. With color on the catwalk a key indicator of the color stories we can expect to see showing up across all areas of design, the Pantone Fashion Color Trend Report is your easily accessible guide to the season’s most important color trends.”

Henna brows
It’s the latest must have of eyebrow tinting that is used to color the skin beneath the brow-hairs. The purpose of this is to create an illusion of depth and fullness in the area, visually filling in any sparseness. Henna is a natural coloring agent made from a plant known as “Hina” or the henna tree, vegan friendly it contains no lead, no ammonia and doesn’t require the use of hydrogen peroxide. Lasting 6-7 weeks on brow hairs and with 7 color variations this is a must have treatment for your eyebrows.
At CHIC we recommend the henna brows tinted also before getting a semi-permanent brow treatment such as Microblading, shading or powdering for a pre-visualization of your future eyebrows.
Henna Brows also picks up the pigment in old semi-permanent make up to refresh the color. It gives unrivaled grey coverage to create soft natural looking brows in case of white hairs.

Newsletter #7

Dear You,

with this newsletter we want to give you some advices about keeping skin’s glow of your hands & feet during the cold season, keeping you updated with CHIC’s autumn holidays and share with you our happiness of celebrating 3 years of CHIC.

Alina Velica & Team

It’s a beauty cure, highly recommended in the cold season, for softening and moisturizing your hand & feet skin, using melted paraffin wax.
The intense heat makes the absorption of emollients and essential oils to be especially profound. Paraffin wax can be heated to high temperatures, without burning or maltreatment of your skin!

The paraffin wax is infused with various botanical ingredients such as Aloe Vera, chamomile, or tea tree oil, and fruit waxes such as apple, peach, and strawberry.
The Paraffin treatment can be done additional also together with a Shellac/Classic Manicure or Pedicure. It includes a hand peeling and preparation of the skin for a better absorption of the product, which contains 3x paraffin bath round up with wearing of special gloves for ca. 10 min. After this fine delight, the skin will glow and gain a velvety look!


is a specific type of manicure that cleanses your nail cuticles and softens them with oil, for the cold season. We recommend the olive oils it penetrates the skin & nails better than other natural oils and, helps to repair thin and damaged nails & cuticle, leading to nail strength and health.

This manicure treatment is easy & recommended to be done at home!

Step 1: Warm up the olive oil and allow it to cool slightly!
Step 2: Soak your nails in the warm olive oil for 10 to 15 min!
Step 3: Massage the olive oil into the nails & cuticles with circular motions until is fully absorbed!

The heat will speed up the absorption, which moisturizes the nails & cuticles quickly and makes them ready for the coming cold season!

a mix between passion & love
On 13th of October, CHIC will celebrate 3 years of existence on the beauty branch in Zürich!
Has been open with a lot of passion for beauty and a strong wish to make people beautiful & happy!
tale has begun in 2016´s Fall, based on love, believe and hope, which we will always be providing for you – our beautiful customers – the best quality in service accompanied by relaxation and wellbeing!
As a “Thank you!” for your loyalty and trust, we are organizing a CHIC anniversary event where:


Dear You,

Welcome to our #8 CHIC Newsletter!
November is coming to an end, which means the Christmas spirit starts to be more and more present in our hearts and all around us. Completely full of exciting tipps, new offers and, of course, about famous Niederdörfli Christmas Market!

Make sure you keep up to date with everything CHIC got going on by following us on our social media pages which we will be updating constantly!

Alina Velica & Team


Christmas Market in Niederdorf & CHIC
Zürich and Christmas are like a romantic couple. Zurich adores Christmas and it’s a truly lovely experience to wander through the city’s many Christmas markets every year!
Zurich’s oldest Christmas market is a tiny world of its own, located in the heart of the Niederdörfli – quarter of the Old Town. The numerous market stalls line are centrally located in Niederdorfstrasse and spill onto Hirschenplatz and Rosenhof.
A visit to the Christmas market in the Old Town during the Advent period is an absolute must – even if only to take a stroll and sample some Glühwine, taste the melted Raclette cheese and closing with the famous Nutella Crepes!
As we are located exactly in the heart of the oldest Christmas Market in Niederdorf, your visit at CHIC becomes even more convenient during the Advent period, if you plan before or after getting your beauty treatments done, to visit the magical Christmas Market!
Don’t forget that at CHIC we care about your relaxation and wellbeing, so not only on Christmas but all around the year we will serve to you hot chocolates, delicious tea, coffees, sodas, Prosecco & beers – free of charge!
Eyelash extensions ABC.. CHIC
1.   How many lash extensions types we provide!
2.   How to choose The Best Eyelash Extensions for Your face shape!
3.   Why do we recommend the wearing of lash extension!
4.   How to maintain lash extensions for longer wear!

Newsletter #9

Dear You,

December’s newsletter is about #loving & #giving at CHIC.By visiting us this month, you will benefit not only of a great service personalized for your needs, but the icing on the cake is a CHIC goodie bag, offered yearly in December for you – our beloved beauties!
Alina Velica & Team
For this Christmas, gift your loved ones with a CHIC Gift Card!
You can pre-order them online on ,
per email at  or
on any of our social media profiles:



As we mentioned in the beginning of our newsletter, at CHIC not only this month is about LOVING & GIVING.

In December we want to support breast cancer awareness, and honor & support women who battled with all their forces. It is a small contribution on our part that could make a huge impact in someone’s life.
So, in 2020 we will offer eyebrow care – Microblading, Powdering, Shading FREE of charge for all the cancer patients.

To benefit from the treatment please contact us at!

Newsletter #10

Dear You,


Thank you for reading us in 2020! We wish you a fresh start in the New Year, lots of confidence, energy and love for yourself, love for beauty! A happy You in the New Year!

Alina Velica & Team

Did you know that BLUE is 2020´s color?!
… and no! It wasn’t chosen by me, Alina Velica (even though everyone at CHIC knows how much I adore Blue), but by PANTONE Color Institute – “Pantone has named a color of the year for more than two decades. In 1963, the company created the Pantone Matching System, a proprietary system used in a variety of industries such as printing, graphic design and fashion design to manage colors.”